Profiting from LinkedIn - Part One

Too often we hear business people say "(insert Social Media tool here) doesn't work..."

And you know what? They're right!

Usually they've built a Facebook page, or connected with 200 strangers on LinkedIn and then...nothing.

The 'build it and they will come' disease.

The same happened when websites were the flavour of the decade and people who didn't use SEO thought websites "didn't work".

Well, Social Media's the same. Building a page is the equivalent of printing 10, 000 brochures, giving out 100 and putting the rest on your shelf.

It's a marketing tool, not a silver bullet. You've still got to do something with it.

This video covers:

- How to get found by prospects on LinkedIn
- How to then capture and engage with them using this powerful tool (with techniques like bulk personalisation)

Category:

Education

Tags:

• Profiting from LinkedIn
• LinkedIn marketing