US Navy Recruiting Commercial 2001 - Kenny Walton

This is one of the last pieces put together in a recruiting and retention campaign for Surface Warfare officers right before I left the Navy. It was actually a fairly tough spot to create - it needed to fill 2 minutes and all I was given to go off of was a piece of paper with about 20 "buzzwords" (the ones you see in the video) handwritten on it in no particular order, and a VHS tape from some IBM Lotus presentation. The whole idea behind this campaign was to change the "traditional" image ("It's not a job, it's an adventure" was pretty played out by then) the Navy had been portraying in its advertisements. I tried to create imagery (in all of the materials, not just the videos) that was a little more recognizable, attractive and appealing to the group of people we were trying to reach: 18-26 year-old college students and recent grads. This was right in the middle of the whole IT explosion that was saturating universities and the job market, so everything ended up having this fast-paced, kinda technologically-driven and flashy feel. D.C. wasn't ready (yet) to buy the rights to any mainstream songs - which is what I originally wanted to do - but I wasn't about to throw some cheesy royalty-free crap on any of this. Since I was producing the entire thing myself anyway (written, produced, directed, modeled, animated, filmed, edited, composited, composed, scored, authored, and distributed by "yours truly") I decided to try and write the music too. I guess it worked out...

FUN FACT: Since the equipment and software I had in my "personal studio" was far superior to what the Navy had for me to use, I was temporarily assigned (TAD) to the Chief of Naval Operations, pulled "out" of the command I had been at for over 4 years, and worked from my freaking HOUSE for almost 3 months... Needless to say, I had quite the "fan club" when I got back - I don't think there was a single chief or junior officer that didn't have it out for me... But - I only had a month or so left until my enlistment was up, so they weren't really stealing the jam outta' MY donut... ;)

Anchors aweigh, bitches...

Category:

Film & Animation

Tags:

• Kenny
• Walton
• U.S.
• US
• Navy
• amateur
• video
• recruiting
• adobe
• after
• effects

[tehgilligan]

Go navy.

[ManofMoo]

Heck yes, GO NAVY!

[kh739]

@dinamo4889

It's not just a job, IT'S AN ADVENTURE. Search SNL Navy Spoof for an oldie ;). I was going to going to call you shippy but I was unable to secure my anterior into my posterior long enough to get commissioned, shipmate.

No I was never on the Kitty Hawk.

Fair winds and following seas.

[dinamo4889]

@kh739 What that the navy sucks? Is the kh for kitty hawk?

[kh739]

@dinamo4889

They don't put that in a commercial, shipmate.

[thanatos241]

WOOT GO NAVY

[wheatpuff]

@chengloki oh , wow. Nobody gives a fuck.  I bet everyone in your shop hated you too because you're obviously a dick who only cares about himself. fuck you.

[AmbassadorPizza]

So much swotivation...

[coleraine20]

why the fuck do they always use such queer music

[TwiliPeppers]

i love sex anyone want to meet up??? x

[louizjj]

Im undesignated and I have more fun than that lol I actually enjoy it,so what did you do lol

[chengloki]

Is that all you did?? I ran a multimillion dollar engine room at 25. My word was law in the pit. If that is all you did in the navy, well, that speaks volumes of what you are. The kindest name I can call you is "Sky Larker". =Stefan=