The Future of Retail Part 2

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Uploaded by on Mar 27, 2011

Join Bob Gibbs as he speaks at the Santa Cruz Chamber of Commerce Business Forum and Exhibition on 4/14/2009 about the state of the retail industry and what retailers will need to do to stay competitive in the future. Gibbs's expertise in retail is rooted in the psychology of commerce -- the practical science of analyzing and adjusting the elements known to affect a shopper's mood in the marketplace. Applying these principles and trends, he spoke about what successful "post-recession" retail will look like, who will be the retailing "winners and losers", and why.

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