Why Search Engine Marketing Matters

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Uploaded by on Jan 20, 2012

This is a question that I sometimes forget to address. But there are still many people (maybe you are one of them) that is suspect of the value of the various forms of search marketing.

This video aims to inspire you into trying search marketing. It also could be good to give to an executive that is on the fence about trying search marketing.

Here are the links to the resources I referred to in the video:
http://www.google.com/ads/innovations/
http://www.marketingpilgrim.com/2012/01/online-ad-spending-to-top-print-in-20...

http://searchengineland.com/infographic-the-top-three-us-search-engines-99036

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  • You mentioned Google plus showing up in search results, but you failed to mention Google integrating Search+ (I only watched 10 - 15 minutes of your video). TWIT talked about this... I still believe in traditional SEO, but I think Search+ is a complete SEO game changer. What do you think?

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