咖啡教父~徐光宇

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Uploaded by on Aug 26, 2008

濃郁的咖啡香,沈浸在人文氣息的悠閒環境裡,星巴克,全世界最大的咖啡連鎖店,引領全球咖啡的品味風格.1998年,星巴克,正式在台亮相,短短幾年的時間,已締造出驚人­的業績,而成功打造台灣咖啡王國的推手,就是總經理徐光宇.廣告人出身的徐光宇,行事條理分明,工作步調快,常常讓星巴克團隊,見識到這位總經理驚人的辦事能力與工作效率­.星巴克走過十年風風雨雨,徐光宇帶領著夥伴們一起面對大環境的不景氣,以及多家連鎖咖啡店的競爭,讓星巴克從逆境中反敗為勝.

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