Kommando -- Animal Cruelty PR Stunt, Ban Snares (Advocates for Animals)

http://www.kommando.co.uk Experiential and guerrilla marketing agency Kommando carry out guerrilla marketing campaign on behalf of Advocates for Animals and the League Against Cruel Sports, marking the anniversary of the decision taken not to make snaring illegal by MSPS with a shock ambush stunt outside the Scottish Parliament at Holyrood.

Kommando staged the highly provocative press stunt outside the Scottish Parliament before taking to the streets of Edinburgh and raising awareness of the unnecessary torture amongst the general public.

Snares are vicious and uncontrolled methods of legal torture with many family pets falling victim to snaring as well as recognised wild life.

Ross Minett, Campaigns Director for Advocates for Animals said "We were delighted with the range of creative ideas that Kommando came up with for a media stunt. The event on the day went very smoothly to plan and produced the professional result we were wanting. The stunt helped us to generate extensive local and national media coverage for our campaign to ban snares in Scotland."

Category:

Pets & Animals

Tags:

• Kommando
• experiential marketing
• Mark evans
• Guerrilla
• Guerilla
• Below the line marketing
• Marketing
• PR Stunt
• League Against Cruel Sports
• Advocates for Animals
• media stunt
• Ban Snares
• Scottish parliament
• holyrood
• legal snaring
• snaring
• illegal
• press stunt
• animal cruelty
• Ross Minett
• Edinburgh

[TheGilesmoffatt]

This was a PR stunt for Advocates for Animals, outside the Scottish Parliament in 2008. We wanted to draw attention to the inhumane snaring of foxes (and often domestic animals) in Scotland.