Customer Focused Innovation

Customer-Focused Innovation takes a hands-on approach to eliminating the red tape that impedes innovation. Participants learn strategic frameworks to better understand customer experiences, develop deeper customer insights, and diffuse customer learning throughout the organization. Additionally, the program provides cutting edge insights on the sources of customer satisfaction and brand personality. Participants discuss strategies for reducing the knowing-doing gap and building a customer-centric culture. Leveraging resources from the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, the program exposes participants to the latest research on customer-focused innovation. The program also features real-world field exercises that involve developing innovations to enhance user experiences in the B2C and B2B domains. Recorded: July 23, 2009
http://www.gsb.stanford.edu/exed/cfi/index.html

Category:

Education

Tags:

• Leadership & Management
• Marketing
• Organizations
• Strategy
• behavior
• competition
• consumer
• executive