Ronald McDonald House Charities - Adam Gilchrist Call to Action.mov

THE BRIEF:
Ronald McDonald House Charities in Perth, Western Australia provides a home-away-from-home for regional Western Australian families while their seriously ill child is treated at Princess Margaret Hospital. The House relies on the support and hard-work of a number of dedicated volunteers. The video stars Patron of the House, Adam Gilchrist who provides a call to action for more volunteers to 'join the team'.

THE RESULT:
The clip was uploaded onto the Ronald McDonald House facebook site, and was sent to print media to engage them in the call to action and encourage them to write about the need for volunteers at the House. The campaign was a great success, with nearly 30 new volunteers recruited for the House.

Category:

Nonprofits & Activism

Tags:

• Ronald McDonald House
• Adam Gilchrist
• Charity