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Creative Process Illustrated: Kevin Roddy

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Uploaded by on Oct 4, 2010

The folks behind YouTube Show & Tell (youtube.com/ytshowandtell) have continually been asking, What makes a great campaign a great campaign? To address that question head-on, we've recently asked creative visionaries to illustrate their process to expose the creative talent and strategy that goes into making a great campaign on YouTube. Here we feature Kevin Roddy, creative genius and former CCO of BBH, and the man behind the Axe Clean Your Balls Campaign: http://www.youtube.com/watch?v=bevJr3Ra84Q.

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