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Top 100 Prestige Brands in China

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Uploaded on Sep 19, 2011

Complete video at: http://fora.tv/conference/l2_china

Maureen Mullen and Scott Galloway of L2 reveal the top 100 most iconic prestige brands in China during 2011, based on digital competence in the luxury brand market. "In 2010, the native Chinese brands did very, very well. They actually slipped dramatically in 2011," explains Mullen. "It's indicative of the fact that some of the Western brands are starting to catch up."

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Module 1: Perspectives on Disruption: China's Emergent Luxury Market

MAUREEN MULLEN & SCOTT GALLOWAY | L2
"L2 Prestige 100®: China"

Maureen leads L2's research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

Scott is the founder of L2, a think tank for digital innovation, and Clinical Professor of Marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under age 40 "whose accomplishments have had impact on a global level." Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley's Haas School of Business.

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