"Giving Youth a Chance" (Arabic)

This Public Service Announcement (PSA), created by Deema Shahin, of the Princess Basma Youth Resource Center/Queen Zein Al Sharaf Institute for Development, is targeted to youth in Amman, Jordan.
The screen is split into frames. On the left is a young person standing innocently. In the other frames appear three characters - a father, a teacher, and an executive. The father speaks first on the right side of the screen. He says, "Youth are not only expensive, but a lot of problems." On the left, the youth slaps a dollar bill on his forehead. The teacher then says, "Young people are a difficult equation. Very hard to understand." A marker hits the youth but he catches it. The executive next says, "They never deliver on deadline, and they think they know it all." The tone changes, and the youth peels the dollar bill from his forehead and smiles. He says, "Listen to me. Give me a chance. You will be surprised." The logo for Princess Basma Youth Resource Center appears appears, and tag line says, "We see beyond."
URL: www.zenid.org.jo

Music and sound design provided by Nabeel Bahy (of Kuwait)

Background:
This PSA was produced locally in Amman, Jordan as part of a media workshop, entitled "Media, Activism and Democracy," led by Barefoot Workshops in partnership with The Middle East Partnership Initiative (MEPI). twenty-six participants, mostly women and youth, learned how to write, shoot, produce and edit, thirty-second noncommercial videos (Public Service Announcements), to raise awareness about social issues. The goal of the workshops was to increase discussion, debate and civic participation in the Middle East. The PSAs are available in Arabic and English to broadcasters and other organizations that wish to distribute them "rights-free" on television and the Internet.

Category:

Education

Tags:

• media