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Dr. Ralph Wilson, Web Marketing Today, at SES London 2008

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Uploaded on Mar 10, 2008

Dr Ralph Wilson of Web Marketing Today
http://www.searchenginestrategies.com...

Wilson recaps his "Introduction to Search Marketing" session with Greg Jarboe of SEO-PR. His introduction gives attendees the basics of paid and organic marketing online, starting the conference off by getting everyone on the same page. Wilson discusses his upcoming SES London Day 1 session on paid search, giving special attention to the direct marketing-based landing page strategies in order to increase conversion rates, and dropping a few pointers on A/B testing for landing page optimization.

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