ViSalus Sciences Hires John Purdy as New President & COO

http://frankmetzger.myvi.net LOS ANGELES, CA February 16th, 2010 ViSalus Sciences has added a direct selling industry veteran to its executive management team with the hiring of John B. Purdy as the companys President and Chief Operating Officer.

Purdy most recently held a variety of leadership roles over a 13 year career at Herbalife, including Director of North American Operations, Senior Vice President of International Operations and Senior Vice President of Asia Pacific. He led Herbalifes efforts in Japan, increasing sales of this leading market during a dramatic growth period from 1995-1999. As Senior Vice President of International Operations, he was responsible for the International Expansion Group which successfully opened markets in Europe and Asia.

In Purdy, ViSalus adds a seasoned executive who has risen through the ranks of two multi-billion-dollar companies. Purdy was instrumental in both maintaining the stability of mature markets as well as launching and growing new emerging markets.

Prior to his time with Herbalife, Purdy was with Amway Corporation for more than 15 years, holding various management positions as he rose to senior manager of Amways California operations center.

Purdy will work primarily from the companys Beverly Hills office, where his focus will be enhancing the Customer and Distributor experience and improving operational efficiency in all aspects of the company.

The ViSalus mission is to impact millions of people around the world through our Body By Vi 90 Day Challenge, said ViSalus CEO Ryan Blair. Adding John Purdy to the executive team is a monumental step in our global ambitions.

The ViSalus Community will have its first opportunity to meet its new President and COO when Purdy is introduced at ViSalus Academy, the companys national training event taking place March 12th-14th in Denver, Colorado. In addition to valuable entrepreneurial education, ViSalus Academy will feature: * The crowning of new Body by Vi Champions from over 997 contestants. * The promotion of several Distributors to the companys top earning position of Ambassador. * Significant cash awards on stage as part of the companys Rising Star Search promotion. * The celebration of raising over 100,000 meal replacements for children in need through the Body by Vi Community Challenge, and the launch of a million meal challenge.

I am very excited about the ViSalus opportunity, and having met some of our leaders in the field already, I know that their passion for this company and our products is true of their teams as well, said Purdy. I cant wait to experience the fun and excitement of a ViSalus national event first hand.

Category:

People & Blogs

Tags:

• ViSalus Sciences
• John Purdy
• Body By Vi Challenge
• Amway
• Herbalife