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Chupa Chups Summer 2009 Campaign Introduction

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Uploaded by on Aug 6, 2009

The worlds leading lolly brand, Chupa Chups, will be coming to you this summer with a brand new approach: The Festiwall. A huge red wall containing more than 30.000 lollypops, showing the great artworks of upcoming Dutch artists from the C&C network . By doing this, Chupa Chups connects back to its artful heritage: Salvador Dalí himself designed the logo.

This super simple art concept helps the company sample more than 750,000 lollypops to their target audience in a very impressive and typical Chupa Chups way Concept & Copy by Close&Counter | Special Agents.

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