Oxfam's Winning YouTube Strategy

Oxfam America's Online Communications Manager, Tim Fullerton, talks about how Oxfam used YouTube to achieve their campaign goals, and how other nonprofits can do the same.

To apply to the YouTube Nonprofit Program, and for more advice on how to use YouTube for good, please visit www.youtube.com/nonprofits

Category:

Nonprofits & Activism

Tags:

• oxfam
• america
• case
• study
• youtube
• nonprofit
• program
• ethiopia
• starbucks

[VideoGameCoupons]

The information you provide is quiet helpful, why I was not able to find it earlier.

[SpiritOf1989]

What happened to the blog entry saying folks would buy LESS coffee resulting in diminished wages for Ethiopians? I don't

get it. That's the whole reason I made an entry! [:(

[SpiritOf1989]

This is faulty logic. If we make ethical consumers aware of facts about the

farmers in the Horn of Africa,who for example do all the work and get 10% of

the profit, folks will buy MORE of their prized blend if Starbucks would only certify

the brew they sell as FAIR TRADE and mean it. As in pay them more for their

diligent work.

[YMCANYC]

Great tips and information. Thanks for sharing!

[maximiao785]

motherfuck!

[ulmrrj]

Great, so now their coffee will cost even more, which means people will buy less, they will go bankrupt, and then they won't buy ANY coffee from Ethiopia and the farmers will be even poorer than before.

[Bluwhodesign]

This is awesome just the sort of thing worth featuring on you tube, social awareness is in need of more promotions like this.

[spacepatrolman]

Once upon a time there was a tv program Africa Today narrated by new york dj Roscoe it had the oxfam report maybe someone has clips of that.

[thebaddoctor]

Not the first time at all.

Well not if you think Scientology is a church and not a Business.

[SaveAmericaStopObama]

5 stars, good job!

Save America from secularism and socialism

nobama