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Workshop Estratégia de Marketing 2010 - 2/2a - Terceira parte

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Uploaded by on Mar 8, 2010

Workshop Estratégia de Marketing terceira parte: conclusão do que é "Estratégia de Marketing"
seus fundamentos e conceitos, com fonte no MIT - Massachusetts Institute of Technology - Sloan School
of Management - e seus conteúdos públicos, enriquecida e adaptada por mim ao mercado brasileiro.
Autor: Alexandre Horn - MTB/RS 1145 - Publicitário e Especialista em Marketing

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