James G. MARCH, Emeritus Professor at Stanford

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Uploaded by on Mar 27, 2009

16 Septembre 2007 - James G. MARCH, Emeritus Professor at Stanford University a donné une conférence aux étudiants d'HEC le 17 septembre 2007 sur le thème «Management and Don Quixote». A l'issue de la conférence, il a reçu le diplôme de Professeur Honoris Causa du Groupe HEC.

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  • Wouldn't it be easier if he just spoke english?

  • As a strategy and decision coach, part of my job is to point corporate clients to the frontiers of entrenched personal and institutional biases as a way to force feed innovation and creativity in their companies.

    Dr. March highlights one one of the most dangerous areas of institutional/personal bias drawing only from "Western constructs" in information-gathering and problem-definition. In an increasingly global and strategically dynamic world, this is suicide for many businesses.

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