Peace Corps - Retirees

In 1961, many Americans didn't understand President Kennedy's Peace Corps program. To that end, The Ad Council and ad agency Young & Rubicam developed a campaign that captured the spirit and the nobility of purpose of the program. Ad agency Ted Bates & Co. created the slogan that conveyed its hardship and rewards -- "The Toughest Job You'll Ever Love." The ads challenged young people and began attracting volunteers to the program almost immediately. In 1962, shortly after the campaign began, more than 30,000 people applied to the Peace Corps. By 1965, more than a thousand people a week were clipping and mailing coupons from the ads, and by 1991, 30 percent of current Peace Corps volunteers were reached through the Ad Council's recruitment campaign.

Category:

News & Politics

Tags:

• ad
• council
• psa
• public
• service
• historical
• peace
• corps
• retirees
• volunteering
• jfk
• kennedy

[jjm1965]

That's great. I wish you luck.

[MangoJ]

Absolutely. If I'm in good health when I retire, I hope to volunteer for the Peace Corps. (I also hope to volunteer after I finish my undergrad studies).

[nevalefebure]

nice page…

[RokiaNY]

I was a Peace Corps volunteer in West Africa from 2003-2005, and we had a couple of post-retirement volunteers in my host country. They were GREAT. Very committed and professional, and very well-respected by their host communities.

[ZzDe0]

The Peace Corps for fucken hippies!

[jjm1965]

She is obviously getting more out of life (and giving, to boot) than her retiree peers.