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[SAS 성공사례] Farmers Insurance

saskorea saskorea·107 videos
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Uploaded on Feb 10, 2011

미국 최대 보험회사인 Farmers Insurance는 1,500만 명 이상의 고객 데이터를 수집 및 관리하여왔고, 최근 회사 경영층은 정보를 보다 효과적으로 파악 및 활용을 위해 Business Analytics 솔루션을 도입하였습니다. 고객의 평생가치 분석을 통한 효과적 마케팅 전략을 수립하여 마케팅 ROI 를 14% 상승시킬 수 있었습니다. http://www.sas.com/korea

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