Upload

Loading icon Loading...

This video is unavailable.

Your Business Video Script

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like Claire-France Perez's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike Claire-France Perez's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Claire-France Perez's video to your playlist.

Published on Mar 23, 2013

Speak directly to the heart of your prospect and put them on top of their pang. If you don't they'll be missing the best part of your package.
What you say about your business can get people asking for more. That's where your Powers of persuasion and influence
Must speak to their doubts and concerns. Your ability to win them over and sell more depends on it!
I'm Claire-France Perez, a former advertising copy writer and creative director, and I can guide you. Learn what others need to hear before they can decide to say "YES" to you.
The pertinent question is, are you speaking what people are buying? Do your words put a leash on it? People are hungry for what you offer. But if someone else gets the business your approach might need to be canned.
Too bad, because prospects might be missing out on opportunities to which you would steer them. What is your customer's cup of tea?
Features are usually all we know about your business. But don't just sell a dried black leaf. Instead, provide a solution within their context.
Learn to talk about your business from their point of view. What's their story? What's their "pang?" Put them on top of it and warm up to positive changes in your business.
Speak specifically to your client's pang when you offer your package properly. Follow the link to the signup page on Facebook.

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
Sign in to add this to Watch Later

Add to