Markomm - Internet Marketing Experts - "What Does 'Not Set' Mean on my Google Analytics report?"

http://www.markomm.com

At Markomm - it is our business to keep on top of Internet marketing. Online marketing (while it has been around for quite some time) is still a relatively new way for businesses to market. For a lot of businesses, online advertising is a new frontier for them.

Just like you, our clients want to know how to understand their Google analytic reports more efficiently. A recent question that has come up is, "What does 'not set' mean on my Google Analytic Report?"

In this video, one of Markomm's Google Certified Account Managers, shows you what the term, 'not set' means.

When you employ an overall effective online marketing strategy it is important to be casting a wide net. People do internet searches on both common terms as well as very unique 'long tail' terms.

Yes, as part of your online advertising program you want to be targeting people that are using the most common search terms, however, an overall effective internet marketing campaign will also include targeting people that are searching on a very unique search term.

The interesting part comes when you look at the data. Ironically enough, the people that search on the more unique terms have a higher tendency to be buyers and paying customers. They are looking for something very unique and when you can tap into that (as part of your internet marketing strategy) you are heading for a pot of gold.

For more information about online marketing and implementing a highly targeted and effective pay per click internet marketing campaign, contact Markomm.

http://www.markomm.com

Markomm - the Internet Marketing Experts (http://www.markomm.com) is a Denver, Colorado based online marketing firm. They focus on SEM (search engine marketing) which includes, PPC (pay-per-click), website conversion, SEO (search engine optimization) as well as other online marketing tactics focused at getting qualified clients to come to your website...and once there, become customers!

Category:

Education

Tags:

• PPC
• not set
• google analytic
• online marketing
• seo
• sem
• online advertising
• internet marketing
• search engine optimization
• search engine marketing

[faqbay]

Great explanation mate, I didn't know this.