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One Simple Idea Book Trailer

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Uploaded by on Dec 13, 2010

From the teacher and mentor of Tim Ferriss (The 4-Hour Workweek) comes a revolutionary money-making method for budding entrepreneurs

In One Simple Idea, Stephen Key shows readers how to partner with a big company to turn their great idea into reality. He explains how to create a solid licensing deal to not only protect their idea from theft, but also to avoid fronting or raising money or doing any of the legwork. In essence, readers learn how to tap into the partner's marketing and sales power to generate maximum profits—without taking on any risk.

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  • the book is already on its way to my mailbox :) can't wait to read it, you're awesome Stephen!

  • Wow Stephen! Intro'd my own invention to a huge company. Low and behold, they want to move forward. It's so simple, yet such a valuable need. Realized its potential. My own field-tests are resulting in excellent reviews. Want to move forward, but I need an agent to handle negotiations, therefore, waiting on evaluations. (weeks to go, and it might still get turned down) Your book is gold. Your own products inspired me with new ideas on how to expand my own. VERY excited! Will keep you posted. m=

  • I am the "Jeff" of the Jeff & Mark referenced in the video trailer. Stephen is the real deal. The licensing idea really appealed to Mark and I and we ran with it using Stephen's steps to guide us. Stephen was available through the whole process. As of this writing we have two additional ideas being reviewed by various companies with three more in the cue. It is not all about dreaming. It is also about doing! Get his book and start doing.

  • Great guy, that Stephen!

    Don't pursue product development/licensing without first consulting Inventright.

    Satisfied student.

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