Nike Sportswear 1948 Concept Store Launch Party

14th August 2008 - The Nike Sportswear 1948 Concept Store Launch in London, UK. Mainly industry heads, Rap6 sat back as Batlow of the Ugly Kids Club gave us a little tour. We weren't intending to film but place looked so slick. Don't get it twisted, this is not an iD store JUST launching in London, it's a 1948 Concept Store with some serious limited editions... and refurb'ed ancient editions... and editions that were a bit wierd!

This joint is real different, check how spacious it is and the use of old school (not ol' skool) gym apparatus frames, horses, benches and the basketball rings all as display units. The Nike icons wall art of Michael Jordan, Luol Deng, Paula Radcliffe, Liu Xiang and others give the space a polished sense of stature.

Just hope there isn't a school somewhere where the kids are playing in an empty hall while the headmaster rocks some new exclusive Nike's!

Location: Arch 447, Batemans Row, Kingsland Viaduct London, EC2A
Theory: It's not really new, it's been open since 1948 but noone could flippin find it until Googlemaps and TomToms!

Category:

Entertainment

Tags:

• Nike
• ID
• Concept
• Store
• Launch
• 1948
• Trainers
• Sneakers
• Fashion
• batlow
• ace
• vis
• kojo
• gabrielle
• ryan
• michael
• jordan

[rasikanihani]

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[WeLoveShoesTV]

Awesome video!!!!

[contact1araya]

All them nice sneakers but here is my problem my shoe size is 6 and a half for men., less and less of those nice sneakers are comming out on that size. And many dont even have a ladies version so I am totally screwd. The only sneakers I can wear are for kids and now a days kids grow so fast that theyt stay in that shoe size like for two months or so....not fair at all

[ekugukilub]

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[maicovn]

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[stayingFR3SH]

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[kisskorvar]

Are you guys serious? I hope you're getting paid for this shit. Nike is raping the 3rd world and you're trying to make it a team effort?

[happyprice]

Hey you guys flopped big time for real

How the hell you guys hire those lame dirt bag judges who screwed over the what was prolly the dopest and most entertaining tag team in last year's WRC, which was MarvWon/Quest McCody!

Seriously though that was some messed up ish, ya'll betta fix that up next year cos that was some ridiculous Sh&%

[kool4eva]

bare noise.. wow.

[gi5000]

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