Forrester Research Presentation: Getting Out of The Digital Music Impasse | MidemNet 2011

Speaker:
Mark Mulligan, VP & Research Director, Forrester Research (UK)

Download sales are slowing, subscription services are stuck in a niche, mobile music didn't get out of the starting blocks, free streaming economics don't add up. So where next for digital music? Dramatic innovative change is required that harnesses disruption and new usage paradigms to deliver new music product experiences

Category:

Entertainment

Tags:

• Getting
• Out
• of
• The
• Digital

[sdfg88]

so focus is on the the experience and feel. forget about substance and quality of the music. keep it it up and you wont have a job. i wouldnt pay for 0 cent download if it didnt sound good.

[FluidArtManagement]

Brilliant.

[jewcy]

He sees the *problems* very well. Has his eyes on the (lack of) real $. True that - the music itself is the pure experience. But then there is the rest of the psyche, and stakeholders to deal with. Social couching, revenue streaming. SPARC up! and gimme something beautiful to touch and feel...