Unraveling the hype: Irene Ng investigates the truth behind what CRM can deliver on her WebTV show

Join the virtual audience for Irene Ng's CRM WebTV show: http://www.oracle.com/go/?&Src=6677661&Act=93&pcode=NAMK08079491M...

Join Irene as she challenges the hype surrounding the business benefits CRM vendors claim they can deliver to businesses today. Tune in as Irene interviews a number of industry experts and reports on the real-life challenges and solutions as experienced and re-told by companies such as Swedish Rail, Germany's DAB Bank and Australia's VicUrban.

Throughout the show Irene will be putting your questions to her guests as well as examining the following questions in detail:

- Why historically have a large number of CRM projects failed?
- How can CRM solutions actually drive customer loyalty?
- Is it feasible to reduce costs and increase customer loyalty through
an online solution?
- Does Social Networking deliver real business benefit? Isn't this just
a leisure activity?

Category:

Science & Technology

Tags:

• CRM
• CRM on demand
• Oracle
• Steve Fearon
• Daryn Mason
• Anthony Lye
• Paul Greenberg
• Denis Pombriant
• Carmine Cutone
• Claes Lindholtz
• Thomas Hamele
• WebTV
• Irene Ng
• CRM WebTV
• Swedish Rail
• DAB bank
• VicUrban

[HanukkaStatham]

Ok, so I'm not the first person to click on this video looking for Shelby Woo. Stalking is hard!

[markchandler001]

Wow! If this girl was reading the news I would watch all day long.

[AdrianMayfair]

OMG is she Shelby Woo ???

[jhiang1]

dis is SOOOOOOOOOOOOOOOOOO funny. is it supposed to be serious?? dat woman speaks like a joke. she says YOU and makes it sound stupid and then when she points... its like they always tell u not to do it LOL LOL