Personalization with EPiServer CMS

With EPiServer CMS you can create personalized content for different audiences and deliver what they'd consider most relevant to them. Using visitor groups, you can define different audiences you expect on your site by dragging and dropping various criteria into the group. Included out-of-the-box in EPiServer CMS are criteria such as geo-IP, visited pages, numbers of visits, time of day, referring search word, user profile, landing page and much more, in addition you can also create your own.

For example, you can show different home page content depending on whether the visitor is new or has been to your site before, another is to show the nearest sales office which will depend on their location.

Category:

Science & Technology

Tags:

• Personalization
• EPiServer CMS
• personalized content
• adapted content