UKTI: Doing business in China - Markets & Brands -Part 4

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Uploaded by on Feb 4, 2010

In this episode:
How does the Market work? The challenge of Brands in China.

About the series:
This documentary series contains informative accounts of the experiences of UK companies doing business in China. The aim is to provide the audience with practical, first-hand knowledge underpinned by valuable evidence-based research.

UK Trade & Investment is the Government organisation with that supports UK companies doing business internationally and overseas enterprises seeking to set up or expand in the UK. Via its global network, UKTI helps companies realise their international business potential through knowledge transfer and on-going partnership support.

Jonathan Story has just published his new book "China Uncovered: What you need to know to do business in China"

www.chinauncovered.net

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  • Leadership creates performance in people because it impacts willingness; it’s a matter of modeling, inspiring, and reinforcing. Check out slapCompany

  • You have to partner with local businesses in asia, but quite often partners become competitors.

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