1963 Studebaker Commercial Zsa Zsa Gabor Lark Commercial

This is a 1963 Studebaker Lark Commercial from the Studebaker Corporation. It features Zsa Zsa Gabor endoring the car. 9,335 Lark Two Door Hardtops were sold that year

Category:

Autos & Vehicles

Tags:

• Zsa
• Gabor
• Studebaker
• Lark
• 1963
• Commercial
• Advert
• werbung
• publicite
• death
• health
• dead

[chargalant]

Sadly, Studebaker became stodgy in styling (save the, a bit too late Avanti) and like AMC, America wanted something they liked from the outside too, in spite of Studebaker's good cars and better-than-average technology. Yet, the Avanti became an ongoing Canadian product from what I understand.

[OsbornTramain]

@chargalant . Actually, Avanti were never made in Canada, there are so many misconeptions about the end of Studebaker. Studebaker closed it's us operations in 64 but kept their Canadian Facility running into 1966. Avanti was sold off in 65 to Newman & Altman who built the Avanti in the same plant in South Bend with Former Studebaker Employees. Some Studebaker Dealers became Avanti Franchises so in 1966, you could go to a Studebaker dealer and buy an Avanti from N&A. Avanti ended in 2007

[gojoe283]

B-H Studebaker built good cars but their mgt totally sucked...they didn't build enough of the cars ppl wanted (1953 Coupe, Avanit), and too many of the models no one wanted...(4 door sedans). Put the company deep in the red, murdered Packard. Too bad, Studebakers were advanced cars for their time...

[OsbornTramain]

Agree, yes and no. Bad Management. But It was Nance, the Head of Packard after the merger who ran the show. So, they (Packard) commited suicide. Car's were really that advanced compared to The other 4 companys. Just compare a 64 Studebaker to Any of the other company's intermediate sized cars. Technically, the Studebaker was way behind in design. ( I own an restored Avanti and Lark and love them) They just really weren't advanced compared to the others. The drive trains were ancient.

[hebneh]

Pretty darn kooky, pairing Zsa Zsa Gabor with a Studebaker. But that was the point of this commercial, since she was supposedly so rich and glamorous and Studebakers were more inexpensive.

I'm sure she was pleased to not bonk her teased hairdo on the door frame, or to bust off one of her spike heels getting in and out (as this shows) - if in fact she actually did own or drive a Studebaker, which I doubt very much.

[AlaokDibar]

Had Studebaker survived, the onslaught of safety and emission controls would likely have eventually brought them down. It hurt other independent automakers who were not permitted to share the technology of the large companies.

One of these days I need to get back to South Bend to see the new museum. I saw the old one in 2000, it was pretty cool, especially that room full of Avantis.

[elc1960]

Just wondering if Zsa Zsa was driving a Studebaker when she got pulled over and slapped that cop . . . just wondering. "You stupid @$%#! How dare you pull me over, you &%^@#!" (slap) Another thought: why is it that so many rich famous women swear like longshoremen? They say Julie Andrews cusses like a sailor too. That must have made it interesting on the set of "Mary Poppins". "Mummy! The nanny called me a stupid little @$#%! - what does that mean, Mummy?"

[Jaydublus]

Were you paid to say these things Miss Gabor? "Are you crazy dahling of course yes!"

[stevemcgee99]

Can anyone tell me why cars totally suck today compared to back then?

[OsbornTramain]

You don't even have to read the article to understand that Studebaker did better by stopping car production. The day they announce in 1963, in November, the stock price of Studebaker increased in value. The market all understood that it made sense for Studebaker to leave the auto business and concentrate on what the were making money on.

[bongomanfromdalou]

Pick up the March and April 2010 issues of HEMMINGS CLASSIC CAR magazines; you'll find proof that Studebaker could actually make more money by not building cars than by building them...

[kanazef]

her name so unique..ZSA ZSA GABOR..!