After our recent blog post on how to utilise animated heatmaps over video our good friend Pablo at EOM in Chile (another Tobii reseller) has been busy using the tip to help his clients. Here we see an animated heatmap over a TV advert and it gives a powerful demonstration of the gaze interaction with the advert - and makes it clear for his client to see what as noticed and engaged with.
Seems to focus on faces, mainly
Films4You 1 year ago