Joe Wikert interviews Mitch Joel, President of Twist Image
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Uploaded by OreillyMedia on Sep 4, 2011
Mitch Joel spends every day thinking about digital marketing. He's President of Twist Image as well as author of the book, Six Pixels of Separation. Mitch also has an extensive background in both the music and magazine industries. In this TOC podcast he talks about some of the common challenges facing the music, magazine and book publishing sectors. Mitch also provides more insight to his suggestion that publishers should "burn the ships" and not look back.
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