Sybase 365 delivers bulletproof SMS aggregator service to Location Labs

http://www.sybase.com/mobileservices
I'm Jason Finklestein. I'm the VP of the developer platform for Location Labs. Location Labs has a number of developer tools for remote location of mobile phones across carrier networks. So it's just like SMS aggregation, but for the locate-ability of mobile phones. So you can locate smart phones or feature phones without download to the device, without a native app on the phone. A lot of people when they think about location of mobile phones, they think about marketing or advertising. We think that remote location of mobile phones is very compelling in verticals that you may not always think of. Fraud prevention or fraud detection for example. When you put your ATM card in the machine, if your mobile phones is located and it's not in the same place your card is, that's probably a red flag for fraud activity. Roadside assistance, you break down in the middle of nowhere, you can call up your roadside assistance service and say "Hey come get me I'm broken down." Okay well, where are you?" 'Well I don't know where I am." Obviously locating that person's phone is not only beneficial to the end user, and very efficient and it minimizes frustration, but also from the call center operators stand point, they can take a fifteen minute call and turn it into a three minute call. As part of location we having privacy very closely weaved in with location and as part of the privacy piece, end users need to know after they consent to sharing their location with an application that that application has permission to locate them on an ongoing basis so we Sybase as kind of our bullet proof SMS aggregator to make sure that those notifications go through to end users. Just like we kind of have broad carrier coverage, Sybase also has very broad carrier coverage that's very important to us obviously there's a match-up there. Also kind of very deep relationships with carriers, um because we deal very closely with carriers, it's also very important that our partners have these kinds of relationships and particularly in the SMS realm, there's nobody else that we really thought about going to other than Sybase. We've got a great relationship with the folks at Sybase, very, very engaged with us and us with them. So that has been very positive for us because any time we need something it's very easy to ask and we generally get what we need very, very quickly. So we've had nothing but the very best level of support from Sybase.

Category:

Science & Technology

Tags:

• fraud activity
• Sybase
• mobile phones
• smart phones
• mobile devices
• fraud detection
• Sybase 365
• Location Labs
• SMS
• SMS aggregator
• North America
• fraud prevention
• privacy
• carrier networks
• feature phones