In conversation with Richard Millar, CEO of Hill & Knowlton UK

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Uploaded by on Nov 11, 2010

Our CIPR TV guest at 17:00 on 10 November CIPR TV will be Richard Millar, CEO, Hill & Knowlton UK.

He's a senior consumer marketing practitioner that has crossed from agency to in-house and back again. We're looking forward to hearing his views on the role of PR in change and internal communications, both for clients and at Hill & Knowlton as it moves to a new sector based model.

Prior to taking the UK CEO role at Hill & Knowlton, Richard was the Consumer Marketing UK Practice Head and leader of the agency's retail practice with clients including B&Q and Sainsbury's.

The retail environment is arguably one of the toughest sectors in which to operate. Daily sales logs shine a harsh light on the results from PR and other forms of marketing. We'll be talking to Richard about how retail organisations measure and modify their PR programmes in response to sales data.

Richard re-joined Hill & Knowlton in March 2004 after almost eight years at Habitat. He previously worked for the agency as Associate Director in its MarComms Division, leading accounts including adidas, Pepsi and Porsche.

He is a Fellow of the Royal Society of Arts, and a graduate of the University of Manchester with a degree in Politics and Modern History.

If you've got a question that you'd like to put to Richard please submit it via the question box below or tweet using the hashtag #ciprtv.

CIPR TV is brought to you by the CIPR's Social Media Panel and markettiers4dc

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