Next Wave with Gary Vaynerchuk: The Friendship Business

Gary V. breaks down the importance of Dunbar's number — the number of friendships we really maintain — and why it is key for businesses looking to connect with consumers through social media.

— Video by Alvin Patrick & Cat LoBuono

• Category

  Science & Technology

[Bert Daniel]

I'll try this out, this might make my time more worth it.

[Casey Strouse]

My Dunbar number for FB fan pages is about 5. There's really only about 5 companies that I really keep tabs on and care about.

[lane kennedy-levy]

again, I'm gonna have to totally agree! thanks!

[Stephanie Tanner]

Buh...my mind is reeeeeeling! Yes!

[David Marriott, Jr.]

Such a reflection, too, of the need for REAL connections, not just masses clicking "like", but connecting with those that will truly interact with your brand... those "fans" are so valuable to any company, the person who will go out an flag wave for a product with NO vested interest, just their love of the product... thanks for sharing, Gary! Great to meet you in Seattle...

[MailetteDotCom]

Isn't this what Google circles is all about?

[Garry kousoulou]

Eq over IQ . You can fall in and out of love with a brand. Whats harder ? Getting the love or keeping it? mmmmmm

[Nick Eggleton]

I have over 100 'pages' in my timeline! Facebook allwed them in as I had included them as 'interests': writers, films, sports team, alcohol brands etc. I've probably only looked for and liked 6. I'd love to know how to mass unlike!

[Madden11Tips]

Agree, Madden, Boloco, Gary V, Dave Ramsey- Only 4 Brands whose messages I enjoy getting and interacting with. Everything else is hit or miss depending on my mood.

[ThisJustZen]

Love This Show! I only check my Twitter lists, so I agree on the filtering point.