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Making Media Work

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Uploaded by on Feb 9, 2010

The economics of media have been turned upside down in recent years, and many organizations are still struggling to make sense of the new landscape. Authors Jessica Clark and Tracy Van Slyke focus on the rise of a new progressive media in their just-published book, Beyond the Echo Chamber, but their analyses and insights have implications for all corners of journalism.

Stories are increasingly developing through active reader engagement -- is this a viable business model, or a passing curiosity? What are the measures of success for media in the future? Where are the opportunities for innovative newcomers? And what are the lessons or cautionary tales for traditional media organizations?

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  • Thanks for sharing this excellent presentation! High quality discourse on issues of public importance.

  • So since this is a independent media discussion and they mentioned the BUSH Attorney General, Alberto Gonzales, can anyone tell me WHY no independent media has mentioned that Alberto Gonzales who was in charge of the ENRON criminal prosecutions, was HIMSELF a former ENRON attorney working for Vinson & Elkins law firm in Houston helping Ken Lay set up devices to avoid Federal regulators? Anyone?

    Next. How can New America Foundation expect to see change when to this date only 22 people hits?

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