GOTV Serbia 2003 "Third Time Lucky" - an ad for "Get Out The Vote" campaign. Target group: Serbian youth before presidential elections in late 2003.
Message: These are the third presidential elections in the row; in two previous cases, elections didn't succeed, because legal minimum of 50% of eligible voters didn't get out to vote; and, for one nation, not being capable to elect the president, it is so... impotent, isn't it? So, this time, the third time - "Get Out" and do it!
Production: SVA, Belgrade;
Concept & Copy: Gistro Advertising, Belgrade
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