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Converse 1HUND(RED) Goodtimes Animation

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Uploaded by on Sep 9, 2008

Directed by UK based Goodtimes and produced by StreetVirus and Draw Pictures this video is an introduction to the Converse 1HUND(RED) initiative.

100 SHOES, 100 ARTISTS, 100 VISIONS OF A BETTER WORLD

The Converse 1HUND(RED) initiative is a year-long global project celebrating our partnership and commemorating the brand's 100th anniversary. Converse commissioned 100 musicians, graphic and graffiti artists from all over the world to create one-of-a-kind sneaker designs inspired by the global fight against HIV/AIDS in Africa.

In addition to multiple and ongoing artist collaborations, Converse offers a way to customize your own (RED) sneakers with their MAKE MINE RED platform. This one-of-a-kind design experience lets you use custom colors and patterns to construct your own Chuck Taylor® All Star® sneakers (hi, low and slip) or skidgrips.

5-15% (depending on the product sold) of the net sales of Converse (PRODUCT) RED shoes will be contributed to the Global Fund, to help eliminate AIDS in Africa.

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Top Comments

  • i just got my pair today

  • I luv Converse <3 :)

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  • converse= awesome happiness =]

  • Great video! Even better cause!

  • absolute shite! Converse?

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