Heart

The new Where Amazing Happens" campaign for the NBA isn't what you think of when you see Buck in the animating credits. But they definitely deserve props for working hand-in-hand with Goodby, Silverstein and Partners to create a series of understated, mature, clever spots that stand out because they refuse to employ all the played out "urban" clichés that dominate most basketball-related spots.

I especially love how the players' body parts are used as punctuation or as stand-ins for copy. The whole campaign is kind of an inside joke, a nod to true fans without being condescending or inaccessible to others.
I know a lot of you won't "get" this—my excitement for this campaign certainly reveals my bias went it comes to the role of writing in advertising—but I urge everyone to check it out with an open mind.

Buck + Goodby, Silverstein and Partners: "Where Amazing Happens" Credits
NBA Where Amazing Happens TV Campaign
Agency: Goodby, Silverstein & Partners
 Jamie Barrett, Partner, Creative Director / Copywriter Ari Weiss, Associate Creative Director / Copywriter
 Stefan Copiz, Associate Creative Director / Art Director
 Brian Coate, Broadcast Producer
 Tod Puckett, Executive Producer
 Tanin Blumberg, Account Director 
Nathan Shamban, Account Manager
 Christin Sperry, Assistant Account Manager 
Conor Duignan, Assistant Account Manager
Editorial Company: GSP Post
Editor: Dave Becker 
Assistant Editor: Tim McMahon Editorial Producer: Julianna Hendricks
Licensed Track: Carly Comando ³Everyday²
Animation Company: Buck 
Creative Director: Ryan Honey 
Executive Producer: Maurie Enochson 
Post Producer: Kim Evans
Editor: Harry Walsh 
Rotoscoper: Tim Turner
 Animators / Compostiors: Joe Mullen, Tomas Pena, Joe Chan, Peter Harp
Conform: Elicit Effects
 Flame Artist: Les Umberger
 Assistant: Greg Cusamano 
Executive Producer: Alex Guerra
Sound Mix: One Union Recording 
Engineer: Eben Carr
November 28, 2007

Category:

Film & Animation

Tags:

• Motion
• Graphics

[jrem95]

I love this video.