worlds cheapest and most popular hiv/aids prevention campaign made by AJAY PANDEY . IT WAS FELT THAT SLOGANS LIKE 'STOP AIDS KEEP THE PROMISES 'ARE TOO ABSRACT FOR THE COMMON MASSES .ALSO THE COST OF HIRING CELEBRITIES WAS BIT TOO HIGH .THEREFORE AN ALTOGETHER NEW MASS ORIENTED CAMPAIGN KNOWN AS 'BASANTI KA TAANGA' WAS CONCEPTULISED BY AJAY PANDEY . THIS USED VERY POPULAR SCREEN CHARACTERS AND SOME NOVEL METHODS LIKE AIDS WATER OUTLET ,AIDS RAKSHAK DEV,AIDS MITAN SCHEME ,AIDS RAAKHI SCHEME AND THE COST CUTTING WAS UNBELIEVABLE . IT WAS DONE AT 5 % OF THE COST OF THE EARLIER CAMPAIGNS WITH TARGET POPULATION INCREASING BY LEAPS AND BOUNDS.
JUST SEE HOW GABBAR IS TEACHING US AB AIDS :)
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