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Online Video Advertising: Banners May Not Work

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Uploaded by on Mar 9, 2007

We spoke with Internet superstar Charlene Li of Forrester Research. She's been thinking a lot about the model of advertising surrounding online video; she predicts it will take many forms.

Charlene says that YouTube's business model will inevitably become advertiser based, and she sees contests and sponsorships as a very promising area for the start-up.

She thinks banner ads are not a particularly successful format for sites like YouTube, as people are watching videos, not the banners. She is keen on the success of the Diet Coke/Mentos viral video ad. That's an example of adding short advertisement to the end of a clip, known as a post roll.

See this video on Beet.TV:
http://www.beet.tv/2006/08/online_video_ad.html

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News & Politics

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  • peekvid . Com is my favourite site for wating movies online.

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