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Narratology - Ashraf Ramzy

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Uploaded by on Dec 18, 2009

When studying the construction of meaning in the Creation block of the Master in Imagineering course, a crucial element in the design of meaning is Narratology. Guest Lecturer Ashraf Ramzy led the students on a journey into the world and possibilities of Story within the marketing paradigm.

Ashraf Ramzy is founder and director of Narrativity, the Corporate Story Agency based in Amsterdam. He is specialised in strategic issues regarding organisational identity, culture and communication.

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Education

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  • At least, thats what he thinks...

  • This guy knows his stuff...

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