crazy uk paint explosion ad

The Clean Up

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

The Director

Jonathan Glazer
The new Bravia TV commercial will be directed by award-winning director Jonathan Glazer, who is responsible for a dazzling array of original work in the fields of commercial, music video and film production.

His credits include videos for bands such as Jamiroquai, Massive Attack and Radiohead, some of the most memorable ads for Guinness and Stella Artois, and the feature films Birth and Sexy Beast.

Category:

Entertainment

Tags:

• crazy
• uk
• paint
• explosion
• ad

[TacticalToast619]

clowns are evil.

[jimdreferee]

This was made in my hometown, Glasgow. These blocks were due for demolition , so it looks like they finally brought a smile to peoples faces.

[WillShakespeare2007]

British TV adverts are far better than the US - a pity are shows are all so crap.

[unknown68652]

uk makes the coolest things like doctor who i belive i love doctor who im in america though so its a bit hard for me to find season 5.

[DNTrun]

Thats hella sick

[fatearcher]

OMG! all of that just for a TV?

[ccea07]

i want to see this is suoer HD on a huge screen that would look soooooooo awesome

[ratuse]

GAH!! Clown terrorist!!  0:35

[pathammond]

Nice one man! i'm so glad i found your advice, friend!...

[guitarheropat]

very hot how they did dat!

[Air0ne]

this is one of the thing i always wanted to do

[Nacimin]

this is excellency