How to Increase Conversions and ROI with Enhanced CPC

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Uploaded by on Aug 19, 2010

Enhanced CPC is a feature of Adwords to increase ROI " Return on investment". This feature works only with manual bidding and when Conversion tracking is enabled. Enhanced CPC automatically changes you Max CPC based on your historical conversion data to show or hide your ad campaign. In summary it allow you to make more money at a lower cost.

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