How Can You Innovate To Achieve Inclusive Growth?

Watch how Innosight collaborated with Godrej and Boyce to create Chotukool, a disruptive innovation aimed at meeting the daily food and beverage cooling needs of the 80% of the developing world's population that lacks refrigerators. Chotukool has been named a finalist for the 2012 Edison Awards nominated in the Social Impact category.

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[MarkProffitt]

Bringing costs down to open the market to non-users is old, Henry Ford lowered costs to make cars mass market product. Lowering costs to sell to the non-users was the reason for the growth of wealth in the Europe and USA during industrial revolution.

This is all part of abundance which Predictive Innovation indicates is the next step. The key is to eliminate items that cause the cost. Incremental improvements won't achieve the big steps needed.