Marketing Strategy with Philip Kotler at the London Business Forum

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world's fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not bad for a man born in 1931 - a child of the Great Depression, now 77 years of age.

The London Business Forum gave him a two-hour slot at Waterloo's iMax theatre. Even so, his agenda was ambitious. Kotler wanted to tell the story of marketing from its point of formalisation about 80 years ago to the present day. He wanted to discuss how the relationship between companies and their customers has changed. He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...

Find out more about this event at http://www.londonbusinessforum.com/events/marketing_strategy

Category:

Education

Tags:

• Philip Kotler
• Kotler
• Marketing
• Business
• strategy
• London Business Forum
• London
• branding
• brands
• customers
• marketing strategy
• LBF

[onebrandofdemocracy]

"Value" is only determined by the consumer. It is NOT determined by the business. Kotler needs to modernize his thinking. This is old information.

[alexlachap]

Thums up if Sol Tanguay brought you here!!!

[anakmudajaman]

I Love The Video It Can Increase My Knowledge He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands

[AntoMelta]

Good, I like that you share this video, I wish success always He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...

[willamricard]

Nice Video That You Share , So Very Nice Thanks You He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...

[imegatrone]

I Really Like The Video From Your He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands

[bundawartini]

Your Video Is Very Useful Sharing Philip Kotler is the undisputed heavyweight champion of marketing

[zederish]

@letsdofflinebusiness I disagree with you. Not all customers care about value in the first place. For example Macbooks are three times more expensive than PCs with the same hardware and both of them do the job, in fact PCs are more flexible and with virtualization they can run all Mac's softwares. Still there is growing percentage of people who would pay three times the price to get their hands on those candy style machines.

[letsdofflinebusiness]

@onebrandofdemocracy I absolutely agree.

[letsdofflinebusiness]

@onebrandofdemocracy I think the same. Customers do not care about the business, they only care about the value they are getting. They only care the solution to their problem. If we can solve it and efficiently communicating it then we got a business.