Join! Renew! Give! Get! Successful elements of fundraising campaigns
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Uploaded by Causecast on May 7, 2009
http://www.causecast.org
More groups are testing how to get the most out of their membership drives and renewals someone's gotta know something you don't, right? Get expert advice and a notepad's worth of ideas from groups at the forefront of online fundraising, tackling questions like: For members up for renewal, when should you ask? How many times? How should you treat lapsed members? What's the right balance between "renewal" asks and general fundraising? How do you approach prospects? If you offer premiums, will those donors give again without one? How to integrate one-time asks with recurring/monthly asks? And critically how do you integrate it all with your direct mail and phones?
Takeaways:
1. Actionable results of email fundraising tests from diverse organizations
2. Specific ideas on how to segment lists for maximum efficiency
3. How to integrate direct mail, TM, social networks, and advocacy actions into a seamless fundraising campaign
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WHAT!!!!!!!!
1 and a half hours!????
how can you upload that length when you can only upload up to 10 mins
KiranGlitch 2 years ago