Usability and Persuasion in Non-profit Web Site Design

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Uploaded by on Apr 23, 2009

People love stories. And pictures. This web site review by Kit Kaplan shows how FINCA and other non-profit organizations could improve the persuasiveness of their web design by connecting potential donors directly with the recipients with compelling photos and powerful stories.

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  • Great analysis. I like the way you explain your experience. You are very clear and objective. Thank you for posting this.

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