Fighting Mediocrity

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Uploaded by on Jul 5, 2009

Marketing Strategist Porter Gale explains the approach that Virgin America took to differentiate themselves from the competition in the American domestic airline industry. She uses the phrase "Fighting Mediocrity" as her team's rallying cry. Porter discusses why this approach is a winner and she gives tips on how other organizations can benefit from what she has learned.

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  • @denzilmeyers Thanks! We appreciate you watching.

  • Amazing how low the bar is set ... but with focus, and commitment, this simple idea makes a huge difference. Great work!

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