Why Data Matters: IBM Leads Data Analysis in the Decade of Smart

http://www.ibm.com/smarterplanet/us/en/index.html?cm_mmc=agus_brsp2hp-2010030... Data is present in all the systems and processes in the world. IBM helps analyze this multitude of information to make intelligent decisions, while enabling business efficiency and adding value to many industries.

Today, intelligence is being infused into the systems and processes that make the world work into things no one would recognize as computers: cars, appliances, roads, power gridseven clothing and water. Trillions of digital devices, connected through the Internet, are producing an ocean of data. All this information from the flow of markets to the pulse of societies can be turned into knowledge. Because we now have the computational power and advanced analytics to make sense of it. With this knowledge, we can reduce costs. Cut waste. Improve the efficiency, productivity and quality of everything from companies to cities. The signs of a smarter planet are all around us. Smarter systems are creating value in every major industry. Across every region in both the developed and developing worlds. In over 400 cities last year, smart traffic systems reduced delays by more than 700,000 hours. Saving each city nearly 15 million dollars. In Washington, smart grid and meter systems saved citizens 10% on their energy bills and cut power usage by 15%. Hamburg has smart healthcare. Madrid has smart public safety. Galway has smart water. Smart supply chains are cutting retailers costs by 30%. Reducing inventory levels by 25%. Increasing sales by 10%. Banks and financial organizations across the globe are achieving new levels of risk control. A smarter planet isnt a metaphor. Or a vision. Or a proposal. A smarter planet is happening. At the dawn of this new millennium, forward-thinking leaders around the world are creating tangible outcomes and benefits. They are learning how to make their parts of our planet, smarter. Welcometo the decade of smart."

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