Opel Insignia

http://www.bravocars.com - With the launch of the new Insignia, Opel redefines the mid-size class. With its coupé-like roofline and strong design focus, the Opel Insignia brings much-needed panache to a mar-ket segment that is turning around as people search for a well-designed car that is fuel effi-cient but still fun to drive.

Mid-size cars currently account for about 10 percent of the European market, but it is an area that is expected to grow again as customers abandon their large SUVs in favor of se-dans and station wagons. Following the December arrival of notchback and hatchback variants, the dynamically styled Sports Tourer will enter showrooms in spring 2009.

The Insignia sets new technological standards in its class, next to top aerodynamics and further innovative highlights like the adaptive FlexRide chassis, intelligent all-wheel-drive Adaptive 4x4, AFL+ lighting and the Opel Eye. Designed, engineered and built in Rüssels-heim, the Insignia also reinforces our commitment to our German headquarters, says Hans Demant, Managing Director Adam Opel GmbH and Vice President GME Engineer-ing.

New Design: Insignia leads into Opels future

The design of the Insignia takes Opel to a new level, showcasing the brands new confi-dence with a bold, dynamic and sophisticated look that underlines the models superb driv-ing dynamics.

With the Insignia, we have redefined our design vocabulary. We have combined sculptural artistry with German precision, says Mark Adams, Vice President of Design for GM Europe.

The designers use wing and blade themes to express this philosophy. The Insignia exte-riors hallmark is its flowing graceful silhouette. The bodys sculpted shape is accented by sweeping front and rear light designs and enhanced by a bold radiator grille. With the In-signia, a refined logo also debuts. It is one that proudly integrates the Opel name into a wider border that circles the trademark lightning bolt. The Insignia also sets new standards for Opel in perceptual interior quality, matching the best in its class. Bravocars.com

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