John Arvanitis from ClearSense has his say about driving online conversions through testing and optimisation. In this workshop he discusses how to get more success from online investments when anticipating the needs of the users. He consulted firms such as WalMart, Sainsbury's, Marks & Spencer and other online advertisers and merchants.
Get an impression of Emerce Eday 2008 here at Flickr:
http://flickr.com/photos/emerce/sets/72157607371590174/
The after party eNight at club Thalia Lounge in Rotterdam afterwards is seen here on Flickr:
http://flickr.com/photos/emerce/sets/72157607607597455/
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